Building the Operating System for Modern Crypto Trading
A Swiss-built infrastructure platform unifying trading, risk, analytics, and challenge programs across every major crypto exchange.
ZoneX is building institutional-grade crypto trading infrastructure.
Four years of engineering have produced a Swiss-owned, multi-exchange platform spanning execution, risk, analytics, and challenge programs. Challenges act as a high-velocity customer acquisition engine; the long-term value is recurring software revenue, proprietary data, and infrastructure ownership.
A proprietary trading-infrastructure platform — terminal, risk engine, analytics, and challenge & funding logic — fully owned IP.
A US$12B+ challenge market and a US$85T+ crypto derivatives market with no neutral, regulated infrastructure layer serving them.
Swiss AG domicile, in-house tech stack, and a data flywheel that creates strategic-acquisition optionality.
Pre-launch, pre-revenue. Platform built, legal structure live, commercial launch ready.
Crypto traders are forced into fragmented workflows.
More than 741M people own crypto globally and an estimated 70M+ are active traders, yet the tooling available to them has not kept pace with institutional standards.
Traders operate across multiple exchanges, tools, and data sources
Active participants juggle accounts, execution, charting, journaling, and risk across separate venues and applications — with no unified view.
Professional trading infrastructure remains largely unavailable to most traders
Institutional desks rely on integrated execution, risk, and analytics stacks. Independent traders are left assembling consumer-grade tools that do not interoperate.
Most prop firms focus on customer acquisition rather than trading infrastructure
Today's prop and challenge ecosystem optimizes funnels and payouts, not the underlying trading platform — leaving the infrastructure layer structurally underserved.
ZoneX unifies trading, risk, analytics, and challenges in one platform.
Not a single product, not a prop firm — a unified software stack that powers professional trading workflows end-to-end across every major exchange.
- Exchange agnostic — trade your own exchange accounts
- Unified portfolio view across every connected venue
- Institutional risk engine and session controls
- Advanced analytics and performance intelligence
- Challenge & funding infrastructure included
- No broker lock-in, no internal simulated exchange
The leadership team combines software, banking, regulatory, and trading expertise.
A senior team spanning trading-systems engineering, capital markets, regulatory and legal advisory, private banking, and international growth strategy.
Founder, architect, and original developer of the ZoneX platform. Senior software engineer with deep experience in trading systems, exchange integrations, and scalable infrastructure. Previously at Raiffeisen Switzerland and SIX.
25+ years leading high-growth financial services and credit-industry organizations from startup through acquisition and exit. Former CFO and President with deep expertise in commercialization, partnerships, and capital strategy.
33+ years in capital markets, corporate transactions, and legal and regulatory advisory across the United States and Switzerland. Founder of two successfully exited fintech and payments ventures; specialist in structuring, regulatory strategy, and M&A.
Senior private banker with 30+ years across Switzerland, Germany, the GCC, and the MENA region. Specialist in wealth management, governance, and strategic business development. Oversees governance of ZoneX AG.
The market for crypto trading infrastructure is large and growing.
ZoneX operates at the intersection of crypto trading, professional trading software, and the rapidly expanding challenge-program ecosystem.
≈ 9% of the world's population now own cryptocurrency.
Source: Crypto.com Global Ownership Report 2025
Global crypto derivatives processed in 2025.
Source: CoinGlass 2025 Annual Market Report
Challenge-program and prop trading industry continues to expand rapidly.
Source: Business Insider; Finance Magnates
Growing demand for professional trading infrastructure
As retail participation matures, traders increasingly seek the integrated execution, risk, and analytics tooling previously reserved for institutional desks.
Rapid growth of challenge-based trading models
Challenge and funded-trader programs have become one of the fastest-expanding distribution channels in global trading, with strong demand from crypto-native participants.
Sources: Crypto.com Global Ownership Report 2025; CoinGlass 2025 Annual Market Report; Business Insider; Finance Magnates.
ZoneX already operates a production-ready multi-exchange platform.
Trading terminal, risk management, challenge dashboard, analytics, and multi-exchange position management — all live in production today.
ZoneX combines capabilities competitors typically offer separately.
Traditional prop firms and broker-bundled platforms force traders into closed ecosystems. ZoneX delivers a true exchange-agnostic, infrastructure-grade alternative.
Real Execution on Live Exchanges
Funded traders execute on the real venues they already know — not internal simulated exchanges.
Professional Terminal Included
Multi-exchange terminal with risk engine, journaling, and two-click execution — bundled, not upsold.
Trader-Friendly Rules
Static drawdown from initial balance, no time limits, no daily loss caps — designed for consistency.
Swiss Domicile & Institutional Stack
Registered in Zug; Cloudflare, OVH, Auth0, and regulated KYC providers.
Proudly Swiss- Swiss AG domiciled in Zug
- Company-owned intellectual property
- Independent Swiss legal opinion completed
- No FINMA authorization required under the described operating model
- Full legal documentation available in the data room
Switzerland · IP OwnershipZoneX owns its technology, intellectual property, and Swiss corporate structure.
Core platform IP is fully assigned to ZoneX AG, a Swiss corporation in Zug with independent legal review — a clean foundation for institutional financing and strategic transactions.
Challenges acquire traders while subscriptions generate recurring revenue.
Our acquisition strategy combines high-velocity, performance-marketing channels with long-tail community and partnership channels — converting trader flow into recurring software subscribers.
Influencer Partnerships
Sponsored content and co-created challenges with established crypto-trading creators across YouTube, X, and TikTok.
Affiliate Program
Revenue-share program for partners who refer paying challenge customers and terminal subscribers.
Strategic Partnerships
Joint integrations and co-marketing with connected exchanges, brokers, and ecosystem partners to surface ZoneX to existing trader bases.
Referral Program
In-product trader-to-trader referrals with credit toward future challenges and subscriptions.
Paid Acquisition
Performance marketing on Meta, Google, X, and crypto-native networks, scaled as acquisition economics are validated.
Community Growth
Discord, Telegram, and Reddit trading communities, plus founder-led education and content.
Blended across acquisition channels.
Near-immediate — recovered at challenge purchase.
Each acquired user generates upfront revenue through their first challenge.
Target metrics — management estimates for a pre-launch company
ZoneX has multiple scalable revenue streams.
Challenge programs function as the acquisition engine. Software subscriptions and enterprise infrastructure deliver the recurring, compounding revenue base.
Trading Terminal Subscriptions
Recurring SaaS revenue from professional traders.
Challenge Programs
Evaluation program revenue with high-margin economics.
Enterprise & White-Label Solutions
B2B licensing to funds, prop firms, and trading desks.
Recurring Software Revenue
Diversified SaaS streams with predictable, compounding growth.
Across challenge purchases and recurring subscription attach.
Blended across acquisition channels at scale.
Allocated reserve for funded-trader payouts per acquired user.
Per-user contribution margin after CAC and payout exposure.
Management Estimates Supported by Independent Valuation Analysis
Challenges acquire traders. Subscriptions, enterprise licensing, and data compound the value.
ZoneX has completed the major execution milestones required for launch.
Platform built, IP secured, Swiss legal review completed, exchange integrations live — ready for commercial launch.
Four years of development created a difficult-to-replicate infrastructure moat.
ZoneX owns and controls the infrastructure layer connecting traders, exchanges, analytics, and challenge ecosystems — built on an institutional-grade stack.
Proprietary Infrastructure
~4 years of development across execution, analytics, automation, challenge systems, and exchange integrations.
Integrated Ecosystem
Trader acquisition, execution, analytics, risk, and infrastructure within a single platform.
Data Network Effects
Every trader interaction strengthens the platform's data, analytics, and intelligence.
Multi-Exchange Architecture
Exchange-agnostic infrastructure supporting seven venues from a unified execution layer.
Capital will be deployed primarily into commercialization and customer acquisition.
Platform development is substantially complete. This raise funds go-to-market execution, partnerships, and operational scaling — not core product engineering.
Complete commercial launch
Finalize launch readiness across product, payments, compliance, and operations.
Scale acquisition to 1,000–1,500 users per month
Build a repeatable acquisition machine across influencer, affiliate, referral, and paid channels.
Validate acquisition economics
Prove target CAC, payback at first transaction, and channel-level contribution margins.
Establish recurring subscription revenue
Convert acquired traders into terminal and analytics subscribers to build the recurring revenue base.
Expand strategic partnerships
Deepen exchange, broker, and ecosystem partnerships to broaden distribution and reduce blended CAC.
Prepare enterprise licensing opportunities
Package the platform for white-label and infrastructure licensing to brokers, exchanges, and institutional partners.
Path to Value Creation
Disciplined deployment converts capital into compounding milestones — each stage strengthening unit economics, revenue quality, and valuation.
Multiple strategic acquisition paths exist for a successful outcome.
Owning proprietary trading infrastructure, an active trader network, and a multi-exchange data layer creates clear acquisition optionality across crypto, fintech, and traditional brokerage.
Crypto Exchanges
Binance · Coinbase · Kraken · Bybit
Prop Trading Firms
FTMO · Blue Guardian · FundedNext
Trading Infrastructure
TradeLocker · DXtrade
Fintech Platforms
TradingView · eToro · MC² Finance
Brokerages
Interactive Brokers · Saxo Bank · Swissquote
Forward-looking. Outcomes depend on execution, adoption, market conditions, and regulatory developments. No specific transaction is implied.
Investment Opportunity.
ZoneX is raising a staged seed round to accelerate commercial launch, customer acquisition, and platform scaling.
Available prior to commercial launch. Early investors participate before key commercialization milestones are achieved.
Available upon achievement of commercialization milestones and initial market traction.
Part of a staged seed of up to ~CHF 3M (~US$4M), with subsequent tranches at progressively higher valuations as milestones are reached.